Roundup.org - For Nonprofits

RoundUp makes it brilliantly simple to turn your donors into enthusiastic recurring givers - generating steady, predictable donations month after month.

Donors simply visit your RoundUp page and link their credit card to your nonprofit*. We automatically round up all of their purchases each month and send the spare change to you.

Recurring donations are game-changing for nonprofits

Fact #1: They’re worth twice as much.

Fact #2: They’re predictable and scale with more donors.

Fact #3: They’re super efficient.

Fact #4: Only 3% of donations are recurring.

That’s what we’re here to change with RoundUp! How would your nonprofit be impacted if 10% or even 25% of your donations were recurring?

The Challenge:

Why is it so difficult to get recurring donations?

1

Prominence: Asking for recurring donations usually gets drowned out by requests for one-time donations.

2

Cost/Training: Software that provides recurring donation options can be expensive and cumbersome, requiring a significant budget, and training of staff and volunteers that turn over.

3

Positioning: Asking for recurring donations usually feels out of context, unless it is accompanied by receiving a coffee mug or t-shirt.

With RoundUp, you can start driving recurring donations today, with:

  • No additional budget
  • No additional staff or training
  • No additional software

Why it works

Consumers have already been trained to "round up" at the case register:

  • 88% of people surveyed have been asked to round up
  • 75% have rounded up at least once
  • 11% say they always do

But, 36% of consumers would round up every purchase if they could do it for their favorite nonprofit.

Our Mission

Our mission is to empower consumers to make a difference with every purchase they make by rounding it up to the nearest dollar and sending their spare change to the nonprofit they love—especially local organizations that strengthen their communities.

The RoundUp platform seamlessly connects people’s everyday spending with the causes they care about, making generosity a simple part of daily life.